There’s no question that as consumers our requirements for omni-channel accessibility trundles on. Whether it’s through the web, face to face, kiosks, mobiles….If we can access it to find information and ultimately shop we want the latest technology. However, this week I read with interest some of the new technologies on the horizon and wonder….… Continue Reading
Author Archives: Toni Sheppard
Dream a little dream….
Like the 2012 Summer Olympics and Paralympics before it the Sochi Winter Olympics has seen it’s fair share of highs and lows for the competitors who have grafted hard to win their places at this prestigious sporting extravaganza. For some success represents the culmination of a long journey to achieve their dream and for others… Continue Reading
Do you have a creative culture in your organisation?
Now that the start of the year is under your belt are you really dealing with the cultural aspects of your business that you resolved to address at the end of last year? If the answer is ‘no’ then there is no time like the present to re-engage your team in a review of the… Continue Reading
Will the customer use pedal power and their loaf in 2014?
As 2013 trading performances emerge from the latest retailer quarterly updates, it’s time to celebrate the customer centric success stories of last year and embrace the unique and creative businesses that are looking to make a buzz on the High Street in 2014. Two such businesses are Halfords, who came to my attention in May… Continue Reading
Resolve today to achieve your New Year resolutions!
I appreciate I’m getting in early but after a wonderful meal out recently I got thinking about indulgence vs restraint and the time old scenario of Christmas over-enthusiasm vs New Year self–denial… I think it was the second mince pie that did it! This is a cycle that plays out every year across the globe… Continue Reading
Liberty of London… an institution and gem of a store
If you didn’t catch the first episode of the latest fly on the wall C4 series based in one of the oldest stores in London – Liberty, you missed a real treat. It is an incredible showcase for staff and customer passions; a bygone era of the traditional evolving to stay relevant and commercial and… Continue Reading
Click and Collect… just don’t forget customer connect
The ‘Click and Collect’ phenomena is indeed an inspired invention. Sit in the comfort of your home choosing an array of merchandise at the click of a few buttons. Use your app on the move through tablet or mobile. Then just pop into store and miraculously pick up your goodies whilst doing your convenience or food… Continue Reading
Add your own ‘Magic and Sparkle’ to every customer experience
With all this wonderful talk about the Christmas TV adverts from our High Street favourites – M&S and John Lewis, let’s spare a thought for the customer. Wooed through multi-media by the whimsical suggestion of magic and sparkle, how exactly does that translate to the customer shopping experience? As the mantra of every employee at… Continue Reading
Brilliant leadership is something to smile about
There’s a fascinating piece published by Harvard Business Review around the correlation of the skills of dynamic business leaders and their social intelligence levels. For many years the levels of emotional intelligence that are brought to bear in the success, or otherwise, of leaders has been seen as an important factor in improving business performance,… Continue Reading
Don’t work for your boss, work for your company
Now here’s an interesting cultural concept! Ilya Polzin is an entrepreneur, writer and founder of OpenMe a greetings card company and the digital agency Ciplex, as well as writing for Forbes and Linked In and other publications. He reported in Business Insider that he has recently revolutionised his business structure with astonishing results. He’s removed… Continue Reading